The Village at Winona: Identity Rebrand

Eat. Shop. Play.

This identity rebranding project focuses on a quaint lakeside destination with shopping, dining, and recreational entertainment.

The Village at Winona is a brand that combines local charm and family fun in one location.

This rebranding seeks to blend the old with the new in this identity, giving this destination a new lease on life. This rebrand aims to promote the location and its features, build loyalty, and encourage visitors to come back again and again.

From a quaint and charming village… to a lively and exciting destination.

Winona Lake is home to a deep and beautiful bike trail that offers both beginner, and expert-level terrain.

A popular destination for bike races like the Fat & Skinny Tire Fest, The Village offers respite for the out-of-town thrill seekers with delicious food and great shopping to cool down.

  • Shopping Bag

  • Advertising Banners

  • Punch Card

  • Bike License Plate

  • Stickers

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